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DESIGN-DRIVEN EYEWEAR DEVELOPMENT & SUPPLY

SMARTREACHEYEWEAR.

Original by design. Refined through experience.
Optical frames, sunglasses and magnetic clip-on eyewear for your next collection.

Smartreach helps eyewear brands, retailers and distributors select designs and develop collections around their market, brand direction and product requirements.

Explore the collection Illustrated acetate frame study with an enlarged hinge detail
Front-facing male model wearing olive acetate optical frames
Collection support

Explore available styles and discuss the direction of your next collection.

Original thinking

Concept, drawing and 3D development.A distinctive direction for your collection.

Considered quality

Proportion. Construction. Finish.Attention from design through sample review.

DESIGN & SUPPLY SUPPORT

Select with confidence.
Develop with purpose.

Choose the starting point that fits your project. Explore existing designs, develop an original collection or bring a defined specification for review.

01 / SELECT EXISTING DESIGNS

Build a focused shortlist.

Share your market, channel, target price position and the gap in your current range. Compare real models, colours and dimensions before requesting samples or current availability.

Explore Ready Goods ↗
02 / DEVELOP YOUR COLLECTION

Start with your brand direction.

Discuss silhouettes, proportions, colour relationships and construction for an original ODM brief. Use concepts and sample feedback to refine the direction.

Discuss original ODM design ↗
03 / BRING YOUR SPECIFICATION

Make the project scope clear.

Bring drawings or an authorised reference sample. Review materials, dimensions, finish and approval criteria before agreeing the scope and terms of an OEM project.

Prepare an OEM brief ↗

Prefer to brand an existing design? Explore private-label options ↗

SELECTED DESIGNS

Explore our eyewear.

4 featured styles
SRA8868 Tortoise

SRA8868

Optical

A defined silhouette.

4 colors · Premium Acetate

SRS5520 Plum

SRS5520

Sunglasses

Color with character.

4 colors · Premium Acetate

SRC5509 Smoke

SRC5509

Clip-on

Two perspectives. One frame.

4 colors · Premium Acetate

SRM8850 Lilac

SRM8850

Optical

A lighter expression of color.

4 colors · Premium Acetate + Metal

Black-and-white marbled acetate eyewear on a stone plinth — Pattern with Presence

THE SMARTREACH APPROACH

CHARACTER BEGINS
WITH A
CONSIDERED LINE.

A frame’s character takes shape through its silhouette, color and proportions. Explore how these choices come together in our approach to eyewear.

Inside our design approach

FOR YOUR NEXT COLLECTION

Your perspective.
Our design experience.

From choosing an existing frame to developing an original collection, we help you define the next step.

Discuss your collection

YOUR INFORMATION

Privacy & data

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